While its important for an identity system to be flexible and accommodate a variety of touchpoints, the logo mark remains the primary element in a brand’s visual language. If crafted and marketed well, a logo has the power to draw an audience, even if that audience can’t articulate why. And a truly great logo can be timeless.
My goal is to capture this same power: to create identities that are both distinctive and enduring. I work closely with my clients to develop a mark that is built on a foundation of strategy, and to position the look and feel of a client’s organization with their goals and values.
Culina Care | Nutrition counseling
Fittipaldi Exotic Driving | Exotic sportscar driving experience
Ross Built | Residential construction
Michaels Weddings | Craft store for DIY wedding supplies
Fund Ed! | Yearly fundraising campaign for the Philadelphia Education Fund
Direct Care Staffing | Staffing agency for assisted living and in-home care
The Holder Firm | Law firm specializing in civil litigation and business law
Dress America | Promotional sales campaign for a men's clothier
